mcdonald's.
the ask.
1. plan, storyboard, shoot, edit, and creatively execute the "coin flip" decision between choosing bacon or sausage on a breakfast sandwich from Mcdonald's, resulting in this Paid Social asset for the Mighty McMuffin campaign.
2 & 3. shoot organic and relatable content adhering to the social strategy targeting Gen Z, garnering 2 MIL + views on Tik Tok and Instagram Reels.
4. Develop a creative concept for the McDonald's Pumpkin Spice Latte campaign.
the result - spoofing the common "Get Ready With Me" trope often used by TikTokers and Lifestyle vloggers incorporating cheeky humour and PSL meme culture.
the creative team:
Alessia Youkhanna -Content Creator
Olivia Graham - Social Media Project Manager
Zeina Samaha - Senior Copywriter
Kat Kleon - Social Strategist
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