The Ask. 

To create a completely independent campaign and pick any brand the individual would like to work on.

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 The Challenge.  

To find an interesting insight and tackle the brand from a new and fresh insight.

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The Objective. 

To create a campaign for Sephora, focusing on lip products in the aftermath of the Pandemic, where sales dwindled significantly as result of wearing masks. 

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All work including strategy

& executions created by

Alessia Youkhanna