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bud light x
dock restock.
the ask.
As part of the "love live party" campaign for the summer of 2023, the team developed an epic social-first teaser and launch to make beer more accessible in cottage country and have Bud Light own long weekends.
The team had a float plane, an iPhone, and a limited budget.
This is the result.
the team:
Neil Blewitt: Creator director
Dominic Neukom: Account Supervisor:
Phil Sharples & Co. :Producers:
Sacha Barkans: Art Director
Cristina Pineros: Copywriter
social team:
Janet Briscoe - Social Strategist
Devante Mowatt - Content Creator
Alessia Youkhanna - Content Creator
teaser
hero video :15
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